ABOUT

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ATOMIC 212°: WHO WE ARE

We began our journey in 2007 as Atomic Search:
A performance media buying agency and a data-driven search specialist.

In 2014 the business transformed into Atomic 212°, with a full range of services across all media, both online and offline. But our origins still define our DNA. We are the only full service media agency in Australia to have started out as a search marketing and performance media business, and as such accountability for the spending of every dollar remains at the heart of our operation. Accordingly, we have re-engineered our tools for digital performance media to extend across all channels.
Of course, the use of creative principles to propel our data-driven insights is also key. The proposition is simple: use technology, data and imagination to identify the most effective media mix.

HOW WE DO IT

01.

PEOPLE AND THEIR ROLES

Our hand-picked staff are multi-disciplined. They act not only as analysts and buyers, but also as partnership managers, who leverage developments in media to bring creative and content marketing closer to the media process than ever before. Creative media buyers, if you like.

02.

FEWER CLIENTS PER PERSON

You simply cannot get close to your clients’ businesses while working across half a dozen clients. By increasing the responsibilities of each team member and decreasing the number of clients per person, we foster a more effective environment for meeting our clients’ needs.

03.

SUBSTANTIATED CREATIVE THINKING

Gut instinct is a critical success factor at Atomic 212°, and as such we believe it is critical to leverage creative and instinctual buying. We have created a process that marries intuition with evidence-based data points. This substantiates thinking and stimulates further insight. We call the process SCB: Substantiated Creative Buying.

04.

PERFORMANCE REMUNERATION

We do not favour remuneration models that rely entirely on retainers. We prefer to be paid when we perform and only when you succeed. What’s more, while most agencies have a range of hidden add-on services which lead to additional fees, we prefer to avoid extra charges and to include these as the minimum service standards for every client. For instance, econometric modelling and consumer research are often charged as add-ons by other agencies, but we include them as a necessary stage in media recommendations.

05.

ATTRIBUTION PLANNING

We believe that channel planning, the much-hyped Holy Grail of media in the naughties, is redundant. We live in a consumer led world, and the need to consider and optimise media based on individual contacts is paramount. While most agencies use a range of planning techniques which often contradict each other, we use one methodology across all clients, with a focus on attribution, cost and predictive analytics.

Our Culture

Investigate and articulate through imagination!
This is our clear and single-minded mission. This approach shifts our focus from merely delivering media value, to building your business value through smarter use of media. We deliver when it comes to media rates, positioning, added value and accountability. But this is not enough. Our mission is to create imaginative and compelling media ideas.

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BUSINESS DIVISIONS

We’ll help you get closer to your customers

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SYDNEY OFFICE

Pier 8/9, 23 Hickson Road | Walsh Bay
Sydney, NSW, 2000

MELBOURNE OFFICE

Level 4, 4 Freshwater Place, Southbank
Melbourne, VIC, 3000

NEWCASTLE OFFICE

526 Hunter Street
Newcastle, NSW, 2300

AUCKLAND OFFICE

Level 27/PWC Tower, 188 Quay Street
Auckland, 1010

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+61 (0) 2 9247 8388 – hello@atomic212.com.au

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