AMP’S TOMORROW FUND
AMP has been supporting change to create a better tomorrow for everyone since 1992 with the creation of its philanthropic arm – the AMP Foundation. Every year, the AMP Foundation grants individuals up to $1 million in ‘Tomorrow Funds’ to help Aussies create a better tomorrow. Our brief was to assist them in the management of this competition by creating a website complex enough to process and judge the thousands of applications in the backend.
We created a user friendly website for both the candidates, the administration and the judges. It launched with a custom eDM sent to over 130,000 people.
In 2014, the AMP Foundation received a remarkable response with more than 6,000 registrations through their website.