COMMUNICATE TO CUSTOMERS
GREATER BUILDING SOCIETY

THE BRIEF

The client’s question was simple enough: How can we communicate to customers that we are more than just a building society?

OUR RESPONSE

We decided that we should celebrate local areas by highlighting fantastic achievements and milestones of the towns they operate in. Content doesn’t always have to be text based; it should be visual and fun. As a result the Greatest Moments campaign was born.

THE RESULTS

The Infographics smashed search targets, with the South Coast creative pulling an excess of 15,000 impressions within two weeks.

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