COMMUNICATE TO CUSTOMERS
GREATER BUILDING SOCIETY
The client’s question was simple enough: How can we communicate to customers that we are more than just a building society?
We decided that we should celebrate local areas by highlighting fantastic achievements and milestones of the towns they operate in. Content doesn’t always have to be text based; it should be visual and fun. As a result the Greatest Moments campaign was born.
The Infographics smashed search targets, with the South Coast creative pulling an excess of 15,000 impressions within two weeks.