‘DELIVERING HAPPINESS THIS VALENTINE’S DAY’
Interflora wanted to increase their brand reputation and create a fun campaign for Valentine’s Day. The client asked 212° Ignite to produce an engaging, friendly and fun social media campaign.
We produced a three-minute sweet and funny vox pop video, capturing people’s memories of their best Valentine’s moment.
The video was supported by a social media campaign on YouTube and Facebook that reached over 1.2 million unique viewers with the lowest CPV ever recorded at Atomic 212°. The campaign had outstanding results with a CTR four times superior to the industry average.