HOW CAN WE GROW SALES
The client wanted to grow sales and increase conversions in a sustainable and profitable manner.
Rather than spending extra budget on bringing new customers to the site, we decided to focus on making our current traffic work harder by addressing pages with high exit rates and low conversion rates.
We were able to grow the conversion rate to the homepage by 68%. This had a significant impact on the client’s bottom line, especially with the Christmas period approaching.