Registration and networking as attendees arrive at the Microsoft Offices.
L28, 1 Denison St, North Sydney 2060
Opening note from Claire Fenner, Atomic 212° CEO
The State of B2B Ipsos Research
Principal Consultant, LinkedIn Marketing Solutions
Emerging technology like AI can help marketers to deliver campaigns quicker and more efficiently. But at what cost to creative? Claire will unpack findings from LinkedIn’s latest ‘B2B Marketing Benchmark Report’ and share platform insights and examples to help you understand the key areas of opportunity for B2B marketers to thrive in this rapidly changing environment.
Panel: Application of AI Strategies in the field
Moderated by Claire Fenner, CEO, Atomic 212°
A dynamic panel featuring the practical applications of AI and the successes vs barriers of application within teams and organisations.
- Tom Sheppard – Atomic 212°, General Manager: Media Technology
- James Clifton – Salesforce, Senior Director, Marketing Operations & Analytics APAC
- Qi Xiong – Lendlease, Data Analytics Manager
A short coffee break between sessions.
Conversations in AI
Chief Technology Officer for Partners, Microsoft
How AI and Generative AI is revolutionising the way we work, create and even search. Microsoft will cover practical applications and showcase some of the latest Copilots to help empower every person and organization on the planet to achieve more.
Closing note by Claire Fenner, Atomic 212° CEO
Thank you for attending Applied AI: Practical Solutions for B2B Marketing Effectiveness.