It’s time to review agency reviews, says Atomic 212° CEO Claire Fenner. Instead of focusing on creative responses to briefs that will never see the light of day, marketers need to look at the [...]
Watchability has become the key ingredient for advertising in the streaming context – and will become increasingly important as digital and linear viewing continue to converge, says Foxtel Media boss Mark Frain. Initiative’s Paige [...]
Creating great market mix modelling is not a profitable side hustle and it’s really, really hard, which is why many agencies to date have steered clear of doing it. But with budgets tightening and [...]
“We’ve got so many great client partners and team members, and my focus is to push the work to the next level” Rory Heffernan first joined Atomic 212° at its Sydney office in 2010 before [...]
Atomic 212° has announced the addition of eight new staff to its Brisbane office, including a group account director and a planning and trading director. The appointments follow Atomic 212° winning the Entain Australia account [...]
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients. News Corp Australia revealed a raft of innovations at its annual D_Coded event at Sydney’s Entertainment [...]
“We have a lot of momentum and I’m excited to see what we can achieve as we continue to enhance our product” Claire Fenner joined Atomic 212° in 2014 as general manager before stepping up [...]
It’s only a matter of time before the CEO asks for an AI strategy. Atomic 212° Chief Digital Officer, James Dixon, has a template for marketers, focusing on what adds value, avoiding the rabbit [...]
Sascha Bonomally, Head of Performance Atomic 212°, ran the rule over 6,500 creatives that ran on Facebook and Instagram over the last 12 months – and finds some interesting implications for those running social [...]
“Doing something you love and learn from every day is not a job, it’s a life journey” Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the [...]
