212° NEWS

  • MEDIA AGENCIES WEIGH IN ON ‘ADVERTISING’S LONGEST SAGA’
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  • METRICS MELTDOWN: AVOID TV’S ‘COLOSSAL BALLS UP’ IN PODCAST MEASUREMENT WARN AGENCIES AS FRAGMENTATION INHIBITS AD SPEND, BUYERS GRAPPLE WITH WALLED GARDENS, CROSS-PLATFORM ATTRIBUTION, ‘SURFACE LEVEL’ TRITON DIGITAL RANKER
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  • BARRY O’BRIEN: ADVERTISERS SHOULD COMPETE TO BE PART OF OLYMPICS MAGIC
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