At Atomic 212°, our performance DNA feeds into everything we do, in particular our media planning arm, which is the ‘traditional’ media buying element of our agency.
We utilise proprietary technology and analytics to understand the performance of offline channels, such as TV and Radio, using digital metrics such as website traffic and conversions. This mid-campaign analysis allows us to optimise offline media based on direct response to deliver the strongest possible outcome for the campaign.
With an emphasis on strong client and media relationships, as well as bringing imagination and creative thinking to the forefront of all responses, we provide a unique and fresh approach to offline media.
Our media specialists are completely integrated within our digital and content teams, offering true convergence between online and offline channels.