EFFECTIVE MEDIA: MEDIA PLANNING & BUYING AS A SCIENCE
If you are in charge of a media budget or working on the agency side supplying media services to a client, this book provides practical guidance for increasing the ROI from that investment. The process in this book will require a mindset change from media as a campaign requirement, to media as a business process managed with a diligent scientific process. We call this the Effective Media Process (EMS) and will outline this process extensively in this book.
COOKIE APOCALYPSE: THE BIG CRUMBLE
Major web browsers including Apple’s Safari and Google Chrome have announced significant changes to the way they process cookies. From a digital marketing perspective, there are repercussions of these developments that will affect not just Adtech and Martech companies, but also those that work with them, including agencies and brands alike, making it important for all marketers to keep abreast of the updates.
DON’T STOP THE SPEND: PEOPLE ARE LISTENING.
Barry O’Brien thinks we’re currently living through the toughest times of this century, at least. And there is no doubt many companies are either cancelling or getting ready to cancel advertising campaigns. Here, O’Brien explains why brands need to maintain their level of ad spend to make it out the other side as unscathed as possible.
AN OMNICHANNEL ROADMAP
Now we’re at the start of a new decade, it’s time to look at the exact impact Omnichannel will have on traditional retail models and beyond. In this POV, James Dixon explores: What is Omnichannel and how is it different? What is the impact of Omnichannel? And who does Omnichannel best?
SMARTER, FASTER, ACCOUNTABLE. UNPACKING THE BITE OF AUTOMATION.
Atomic 212° was proud to be selected to present a session at the Media Federation of Australia’s MFA EX: Media For All, a new event for the media industry. Held in Sydney in October the event attracted 1,500 people and highlighted ground -breaking media thinking, innovation and people development and best practice. Please download a transcript from the session.
DOES BALI MEAN
IT’S TIME TO BAIL ON
THIRD-PARTY DATA?
Project Bali: It sounds like a 17-year-old’s secret plan to get to the Indonesian paradise for schoolies. But Microsoft’s venture into giving users easy access to – and control over – their own data means that, for businesses propped up by third-party data, the holiday might be over.
THE FUTURE OF VOICE TECHNOLOGY
AI-driven voice technology is set to fundamentally change the way brands communicate with their audiences and transform customer expectations. Add the fact that voice is one of the most significant modes of human communication and interaction with the world around them.
REVOLVER VOL. I
The signs of change and revolution are apparent in every element of society, culture, politics and business. Institutions that were once unwavering bedrocks of truth and stability are being torn apart at the seams as horrific and institutionally protected skeletons are brought to the forefront.
FAIRFAX / NINE: A PERSPECTIVE
The Fairfax-Nine merger may be one of the biggest developments in Australian media history, but the reality is that it was inevitable in the face of the relentless digital onslaught from juggernauts like Google and Facebook. The fact that this was kept quiet, until now, is astounding.