POINT OF VIEW

POV2019-03-14T23:00:34+00:00
IS SOCIAL MEDIA MARKETING AS EFFECTIVE AS IT WAS A DECADE AGO?
Here we explore some of the key transformations in the social media space over the past ten years, while providing marketers with practical tips for navigating the evolving landscape.
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DOES BALI MEAN
IT’S TIME TO BAIL ON
THIRD-PARTY DATA?
Project Bali: It sounds like a 17-year-old’s secret plan to get to the Indonesian paradise for schoolies. But Microsoft’s venture into giving users easy access to – and control over – their own data means that, for businesses propped up by third-party data, the holiday might be over.
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THE FUTURE OF VOICE TECHNOLOGY
AI-driven voice technology is set to fundamentally change the way brands communicate with their audiences and transform customer expectations. Add the fact that voice is one of the most significant modes of human communication and interaction with the world around them.
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REVOLVER VOL. I
The signs of change and revolution are apparent in every element of society, culture, politics and business. Institutions that were once unwavering bedrocks of truth and stability are being torn apart at the seams as horrific and institutionally protected skeletons are brought to the forefront.
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FAIRFAX / NINE: A PERSPECTIVE
The Fairfax-Nine merger may be one of the biggest developments in Australian media history, but the reality is that it was inevitable in the face of the relentless digital onslaught from juggernauts like Google and Facebook. The fact that this was kept quiet, until now, is astounding.
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