TIKTOK MARKETING
WITH ATOMIC 212°
WITH ATOMIC 212°
PERFORMANCE-DRIVEN.
DATA-LED.
CREATIVELY POWERED.
At Atomic 212°, we harness the power of TikTok to drive meaningful business outcomes. As an integrated media agency born from a performance mindset, we combine creative storytelling, strategic media buying, and data intelligence to turn engagement into measurable growth on one of the world’s fastest-growing platforms.
With TikTok’s unmatched audience reach and innovative ad formats, we help brands connect authentically with consumers—while staying laser-focused on delivering real ROI.
WHY TIKTOK WITH ATOMIC 212°?
SMARTER
Our TikTok strategies are underpinned by data, ensuring that every decision is insight-led. From audience targeting to creative optimisation, we apply predictive media techniques to minimise guesswork and maximise results.
FASTER
TikTok moves quickly—and so do we. Our agile, silo-free team works across creative, media, and analytics to deliver high-performing campaigns at speed, adjusting in real time to capitalise on trends and audience behaviours.
ACCOUNTABLE
As a performance agency, we’re driven by outcomes. Every TikTok campaign we manage is built around clear KPIs, with transparent reporting and rigorous statistical analysis to track impact and prove value.
WHAT WE OFFER
END-TO-END TIKTOK CAMPAIGN MANAGEMENT
Strategy, creative, media buying, and optimisation—all in-house and fully integrated.
FULL-FUNNEL PERFORMANCE SOLUTIONS
From brand awareness to conversions, we design campaigns that guide users through the customer journey and deliver commercial results.
CREATIVE BUILT
FOR TIKTOK
We develop native, thumb-stopping content designed to resonate with TikTok’s unique audience while supporting your business objectives.
ADVANCED TARGETING & DATA INTEGRATION
Leveraging TikTok’s sophisticated targeting tools, first-party data, and predictive media to reach the right audience at the right time.
PIXEL IMPLEMENTATION & OPTIMISATION
We handle full pixel setup and event tracking to ensure accurate measurement and ongoing campaign refinement.
RESULTS YOU CAN EXPECT
INCREASED BRAND VISIBILITY WITH TIKTOK’S RAPIDLY GROWING AUDIENCE.
INCREASED BRAND VISIBILITY WITH TIKTOK’S RAPIDLY GROWING AUDIENCE. MEANINGFUL ENGAGEMENT THROUGH AUTHENTIC, CREATIVE STORYTELLING.
CLEAR ROI THROUGH OUR PERFORMANCE-LED APPROACH AND ROBUST MEASUREMENT.
SEAMLESS INTEGRATION WITH YOUR BROADER MEDIA ECOSYSTEM.
CASE STUDY
EVALUATE THE EFFECTIVENESS OF WORKING WITH CREATORS ON TIKTOK
CHALLENGE
Bupa had ambitious goals for 2024, aiming to achieve stretch targets despite pressure on marketing budgets. A key priority was to drive incremental reach while effectively engage with younger audiences.
Additionally, there was a strong emphasis on “doing more with less”, maximising the impact of channel investments and extracting greater value from existing creative assets.
As brands pursue authenticity, they are increasingly turning to creators to craft messages that resonate, particularly with younger audiences. The challenge for Atomic was not only to leverage this trend to drive greater advertising efficiency but also to establish a clear methodology for measuring the performance of creator-driven content against BAU activity.
SOLUTION
To implement the solution, we chose TikTok, a platform that resonates strongly with younger audiences and offers an opportunity to reach incremental users who may not be active on other social media platforms. Additionally, TikTok provides an ideal environment for collaborating with creators to enhance authenticity.
Victoria Devine was selected as the creator due to her strong appeal among younger audiences on TikTok. The video was produced in a native, platform-specific style to ensure a seamless ad experience, enhance the authenticity of the Bupa brand, and maximise the efficiency of our channel investment.
In today’s media landscape, last-click conversions are becoming less reliable as a sole performance metric. To demonstrate the value of this initiative, MROI was measured using a Media Mix Model. The results showed that creator-led messaging generated a 37% higher ROI than BAU creative, successfully achieving our objective and extracting greater value from our creative assets.
RESULTS
