Media agency Atomic 212 has been reappointed by the Northern Territory Government and Tourism Northern Territory to provide media services.
The contract, which the agency said followed a competitive review, will run for three years and provide combined annualised billings in excess of $10 million.
This extension is the latest in a string of wins for Atomic 212, including Craveable Brands, Ladbrokes, Neds, Zambrero, Sydney Water and Ponant.
“We are honoured to continue our successful partnership with the NT Government and Tourism NT,” Atomic 212 national chief executive Claire Fenner said.
“The NT is the most dynamic part of Australia and we are very pleased to work with the government and Tourism NT to help share its story, including the fact that the Territory is one of the most exciting and unique tourism destinations in the country.
“We are proud of the work we have done for the NT Government and Tourism NT and the results it has generated.”
Atomic 212 has been working with Tourism NT since 2016 and the NT Government since 2018, with both accounts last reappointed in 2019. The company opened its Darwin office in 2018, with other local clients like Charles Darwin University and Darwin Turf Club.
Tony Quarmby, Tourism NT executive director of marketing, said: “Through a thorough evaluation of the media agency landscape, current market conditions and our future needs, we are confident the outstanding work that Atomic 212 have provided us over the past seven years will continue well into the future.
“The future looks bright for tourism in the Territory and in partnership with Atomic 212 the rebound is well underway, with record visitation expenditure over the past 12 months creating a platform for Tourism NT to continue to drive bigger and better results.”
Karen Vohland. Department of Chief Minister and NT Government executive director for strategic communications and engagement, said: “Working with Atomic 212 has provided us with data and insights which have informed the current and future direction for our marketing team and their approach.
“Atomic 212 are more than a media agency that delivers quality placement advice for us; they are a trusted partner who know our business well, understand our objectives and provide actionable guidance that is improving our effectiveness and delivering on our mission in real and tangible ways.”
Atomic 212 secured the Ladbrokes (via Entain Group) win in March after expanding its Brisbane office with new hires at the time. The agency also won Craveable Brands’ media account in February, covering its subsidiaries Red Rooster, Oporto and WA’s Chicken Treat.
Article originally published on Mumbrella.