Strategy is at the heart of every great campaign and Australia is blessed to have some of the best in the world. This makes choosing ten strategy chiefs a near impossible task. This year, [...]
Atomic 212° has wrapped up a major conference in Uluru, where over 120 staff, clients and partners from across Australia came together for three days of insights, ideas and storytelling—all in the heart of [...]
Last night, Atomic 212° founder and chairman Barry O’Brien was inducted into the MFA’s Hall of Fame. Recognised in front of his peers at the MFA Awards at Royal Randwick in Sydney, O’Brien was [...]
You could, if you wanted to, set your watch to B&T’s Best of the Best. Just in time for upfronts season, we’re taking a look at the media agency investment chiefs who’ll likely be [...]
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising. Atomic 212° has released new research urging marketers to shift focus from traditional attention metrics [...]
Amid massive flux, small, incremental moves backed by evidence but made quickly are out-pointing tactical shifts, says Atomic 212°’s Ashleigh Carter. But client-agency relationships and service models must also quickly shift, along with KPIs. [...]
Six early-career media professionals will present thought-provoking sessions at MFA EX in Melbourne and Sydney as part of the Inspiration X series. The announcement: From media metrics that mask the truth to the power [...]
Tennis Australia has appointed Atomic 212° as its media agency of record, following a competitive pitch process. As revealed by B&T, Tennis Australia took its media account to pitch in March. Incumbent agency, PHD Melbourne, did not take [...]
In 2018, I landed my first job in the media industry as an intern for SCA and soon after I managed to start making a dollar working on the promotions team, writes Angus McLeod, senior [...]
Everyone is stretched. But that’s when good leaders and curious teams come to the fore. Keep questioning everything, combine with people who are good at what you are not, and push beyond business as [...]
