Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Francesca [...]
Sitting in the Lumière Theatre at Cannes Lions on Neurodiversity Pride Day last week, watching the “Neurodivergent Minds: They Don’t Need Advertising – Advertising Needs Them” session, I couldn’t shake one thought: where are [...]
Media agencies and creative agencies now must think together collectively, aspiring for joint ideation, open-mindedness on collaboration and alignment on measuring the impact of work writes Atomic 212°'s Asier CarazoAsier Carazo is the chief strategy officer [...]
If doing more with less is now the marketing default, it’s time to embrace it in advertising, says Atomic 212° CEO Rory Heffernan. Say less, more clearly and land message and brand where it matters [...]
If you’ve sat in a marketing meeting lately, chances are you’ve heard someone drop the word “experimentation.” Maybe it was paired with “incrementality,” “test and learn,” or the ever-trendy “triangulation.” The truth is, with [...]
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM,The NRL is pushing hard to strike a new media deal, one that could reshape [...]
Groan though you may, trust has become essential currency in today's marketing landscape. As consumers face increasing information overload, they're gravitating toward sources they can rely on, seeking validation before making purchase decisions and showing [...]
Atomic 212° won’t change post its sale but will enhance what the agency has already built, newly minted CEO Rory Heffernan told AdNews.The local arm of France-based Publicis Groupe acquired independent media agency Atomic 212° in January.While the agency [...]
We're all being asked to do more with less. It's time to stop trying, says Atomic 212 Chief Digital Officer James Dixon, and focus only on what actually matters; solely on getting the right things [...]
This week in Dynamic Duos, we hear from Atomic 212's general manager of Sydney, Ash Carter, and general manager of data and technology, Tom Sheppard.In Dynamic Duos, Mumbrella each week asks two colleagues with a [...]
