Rory Heffernan, the new boss of Atomic 212°, is the next exec to face the wrath of Greg ‘Sparrow’ Graham’s expedited interview process. 1. I love that you started at Atomic 212° as a SEO [...]
Live sport is delivering its biggest numbers in years – and the immediacy and attention at that scale is an increasingly rare beast for brands, says Atomic 212° Chairman, Barry O’Brien. Let’s hope the government [...]
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe’s acquisition of Atomic 212°. Atomic 212° is on track for another strong year, with chief strategy officer Asier Carazo excited about the agency’s [...]
There are some key reasons why B2B campaigns are under-delivering. Atomic 212° Growth Operations GM, Sascha Bonomally, unpacks five that could be the difference between growth and stagnation – and some easy fixes. Working across [...]
The MFA DE&I Council would like to see an industry where everyone can thrive, feel heard, supported, and safe to do their best work. Let’s meet the Changers who are sharing their own lived [...]
Google Search is dead. Long live Google AI Overviews. Or perhaps not quite yet, according to some. Backed by the tech company’s chatbot Gemini, Google’s AI-generated summaries were introduced at the start of November in [...]
AI has become a ubiquitous part of the advertising industry and our lives more generally. In this op-ed, Joe Stevens, client lead, Atomic 212°, takes us through how to leverage AI to get ahead [...]
‘Wherever we can help you, that’s what matters—and that’s not going to change.’ After months of speculation, Publicis Groupe ANZ has officially acquired Atomic 212°, Australia’s largest independent media agency, in a move that will [...]
The local arm of Publicis Groupe has acquired independent media agency Atomic 212°. Atomic, launched in 2008, will retain its brand. Commercial details haven’t been revealed. "Our media practice in ANZ has been on [...]
The death knell has been tolled many times for performance marketers, writes Joe Stevens, client lead at Atomic 212°. However, like Lazarus, they performance marketers keep coming back. Here’s why: For those of you [...]
