In this week’s B&T’s Best of the Best, we are taking a look at the industry’s greatest strategy minds from media agencies. These are the thinkers you want in the room when coming up with a [...]
Indie media agency, Atomic 212, is acquiring the media division of a well-known creative communications organisation. Announcing the news on Monday morning, Atomic 212 is folding kwpx’s media division into its agency body, effective November 27, 2024. [...]
Atomic 212° has announced an expanded remit with its long-standing client, O’Brien Glass, adding paid search and SEO its existing main media planning and buying role, effective 1 December 2024. Established in 1924, O’Brien is [...]
Rory Heffernan: ‘We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging.’ Atomic 212° has won Chargrill Charlie’s media planning and buying account. The independent agency will work with the Chargrill [...]
Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure. Here’s how to [...]
The Agency 50, 2024 counts down the top 50 most influential media agency executives and leaders in the country and how they positively influence the industry, their organisation, and their client’s business. Criteria for [...]
There’s a problem in Australian marketing, believes, Stephen Downward, head of SEO at Atomic 212°. We’re all too focused on showing up when consumers are in the right mindset to buy—rather than creating a [...]
They are the glue that connects employees and create a culture we all want to work for. Often unsung heroes, the role of the people and talent leaders could not be more pertinent in [...]
Independent media agency Atomic 212° has appointed Rory Heffernan chief executive officer, effective November. He succeeds Claire Fenner, who resigned last week. Heffernan has been Atomic 212°’s national managing director for more than two [...]
Dr. Karen Nelson-Field is set to publish fresh research on an old debate. Atomic 212° Chief Digital Officer James Dixon got a recent heads up from the Amplified Intelligence CEO. For those seeking to [...]
