Having just returned from Cannes Lions festival, Atomic 212's national head of strategy, Asier Carazo, reflects on this year's event and his biggest takeaway - friendship. Another Cannes Lions festival has just concluded and [...]
Barry O’Brien, founder and chairman, of Atomic 212º has been a familiar face on la Croisette over the years. He gave B&T an exclusive insight into his latest sojourn to the south of France. [...]
Charged with leading some of the sharpest tools in the shed, the role of media planning director has never been as important as it is today. In an ever complex and fragmented media environment, [...]
“I want to continue the effort and momentum here to solidify A212’s reputation as the best media agency in the industry.” Rory Heffernan – Atomic 212°’s national managing director and Mediaweek’s Next of the [...]
In tough economic conditions, marketers are relying on easy attribution to show ROI However, ease of attribution should not come at the expense of investment in channels that continue to provide strong ROI MMM [...]
Apple's push into the artificial intelligence arms race raises red flags over its privacy stance, according to industry commentators. Apple will integrate AI into a range of products including Siri, covering ground on fast-moving [...]
Independent media agency, Atomic 212°, has been appointed to lead media planning and buying duties at Darrell Lea. Atomic 212° will be responsible for media planning and buying, performance marketing, programmatic and social media, [...]
Independent media agency Atomic 212° has been appointed to the Darrell Lea account, effective this month. Atomic 212° will be responsible for media planning and buying, performance marketing, programmatic and social media, working closely [...]
Indie media agency Atomic 212° has been appointed by Darrell Lea, effective this month. The agency has been tasked with media planning and buying, performance marketing, programmatic, and social media, working closely with the [...]
Atomic 212° has announced the appointment of Sylvia Pickering as general manager of its Melbourne office. Effective immediately, Pickering joins Atomic 212° from Mindshare’s Melbourne office, where she worked as managing partner on the [...]
