The event will be held in partnership with LinkedIn and Microsoft Atomic 212° has announced an exclusive upcoming event – Applied AI: Practical Solutions for B2B Marketing Effectiveness – in partnership with LinkedIn and [...]
About EmilyThis author has not yet filled in any details.
So far Emily has created 87 blog entries.
INTRODUCING THE BEST OF THE BEST: MEDIA PLANNING DIRECTORS, PRESENTED BY FINECAST, PART OF GROUP M NEXUS
At the heart of every media planning team is a hard-working director. Media planning directors sit above the media planning team, pulling the strings to ensure that advertising campaigns have maximum impact. These highly [...]
SEVEN GUNS FOR GLOBAL STREAMERS WITH AWS PERSONALISATION – 7PLUS VIEWING UP 48%; NEXT IS AD LOADS TAILORED TO VIEWER TOLERANCE; INDUSTRY FROTHS AT CRICKET, AFL PLAY
With a few disgruntled exceptions, most advertisers and media buyers exited Sydney’s International Convention Centre last night after Seven’s “massive” Upfronts pitch, relieved that it fell well short of a two-hour epic and cautiously [...]
Following a competitive review earlier this year, Atomic 212° has been reappointed to handle media services for the luxury motor vehicle company in Australia, which includes BMW, MINI, BMW Financial Services, BMW Aftersales and [...]
O’Brien: “I stand proudly as chairman of the number one media independent in the market” Founder and chairman at Atomic 212°’s Barry O’Brien OAM has been inducted as the newest Mediaweek Icon at the [...]
ATOMIC 212°, CHELLO & MY MUSCLE CHEF JOIN FORCES FOR NEW CAMPAIGN Tushar Menon: “We don’t want to be lost in a sea of black trays on shelves” ndependent media agency, Atomic 212°, independent [...]
Zenith, Wavemaker and Atomic 212 are the top media agencies by new business wins, according to COMvergence's new business barometer for H1 2023. According to the report from COMvergence, which tracks the global marketing [...]
BUY THE ENGINE, NOT THE PAINT JOB: WHY WE’RE RUNNING MEDIA PITCHES ALL WRONG – THREE QUESTIONS MARKETERS SHOULD BE ASKING
It’s time to review agency reviews, says Atomic 212° CEO Claire Fenner. Instead of focusing on creative responses to briefs that will never see the light of day, marketers need to look at the [...]
WATCHABILITY IS CRITICAL FOR AD STREAMING SUCCESS – AND MEDIA AGENCY INVESTMENT AND TRADING CHIEFS AGREE
Watchability has become the key ingredient for advertising in the streaming context – and will become increasingly important as digital and linear viewing continue to converge, says Foxtel Media boss Mark Frain. Initiative’s Paige [...]
They also discussed the biggest selling points of the presentation and what it means for advertising spend. Nine took over Sydney’s Hordern Pavilion on Wednesday for its 2024 Upfront. The network showcased its outlook [...]