Australia is a global leader in podcast listenership, but the growth of local industry is being stifled by measurement that many suggest simply doesn’t stack up. Fully 41 per cent of media agencies basically overlooked [...]
Olympics packages aren’t cheap, but they shouldn’t be: “the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association.” Every four years, [...]
Approached the right way, it might just be possible to get the CEO and CFO to agree marketing – and brand budgets – as a capital expense. It's a gamble, says Atomic 212º Chief Data [...]
The effort is worth it. “According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020.” By Claire Fenner, CEO at Atomic 212º Marketers around [...]
Atomic 212° has won back the media planning and buying account for the Northern Territory Major Events Company (NTMEC), the peak body for events in the NT. Atomic 212° worked with NTMEC between 2016 [...]
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across [...]
Industry bodies say they are "significantly improving" gender equality but agency professionals told AdNews they want more. While these leaders are grateful for the industry’s progress, at the same time the concentration of men in leadership [...]
Indie media agency Atomic 212° has today announced three new client wins, continuing its strong momentum from last year. The agency has signed on veterinary practice management company VetPartners, global fintech platform Adyen, and [...]
VOZ is targeting 2024 as the year that it finally becomes Australia’s official Total TV currency but media agencies are reporting that few if any are currently using it for anything beyond planning purposes. The move [...]
Creative drives half of all incremental sales. Distinctive assets and strong brand cues are critical in delivering that pay off. Yet there are so many examples of brands and agencies not considering how brand [...]
