Barbie was released seven weeks ago and it’s still got marketers singing its praise. The issue is that too many are singing the same harmony. If not for the film’s quality, many are crediting the film’s [...]
Independent media agency, Atomic 212°, has announced it has been appointed to the media account for Growth Faculty, effective immediately. Atomic 212° will look after above-the-line, performance and SEO marketing for the rapidly growing [...]
This week: Sam Buchanan, Barry O’Brien, and Catherine Edghill Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has [...]
Victorian Premier Daniel Andrews cited the budget constraints as the reason for his decision. Victorian Premier Daniel Andrews shocked Australia with the cancellation of the Victorian Commonwealth Games last week. Andrews cited the budget [...]
Atomic 212° has expanded its strategic and account service capabilities in Melbourne with the appointment of a new strategy director, two new group account directors and a strategist. The appointments follow a strong start [...]
Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry. [...]
David Llewellyn: “We’re particularly excited about the value both agencies will bring to our student experience” Atomic 212° and Noisy Beast have been appointed as Victoria University’s new agency partners for creative and media [...]
With contract negotiations for Australian radio’s biggest stars, Kyle and Jackie O, on the cards for ARN Media, Australian media investment veteran Barry O’Brien says the decision should be an easy one, using some [...]
“The opportunities for marketers to get on board are immense” Later this month, one of the biggest events on the global sporting calendar kicks off with the start of the 2023 FIFA Women’s World [...]
Ready-made meal company My Muscle Chef has appointed independent agency Atomic 212 to its media strategy, planning and buying account. Led by Sascha Bonomally, Ashleigh Carter and Will Ridley, the account will add more [...]
