“We have a lot of momentum and I’m excited to see what we can achieve as we continue to enhance our product” Claire Fenner joined Atomic 212° in 2014 as general manager before stepping up [...]
Atomic 212° has announced the addition of eight new staff to its Brisbane office, including a group account director and a planning and trading director. The appointments follow Atomic 212° winning the Entain Australia account [...]
It’s only a matter of time before the CEO asks for an AI strategy. Atomic 212° Chief Digital Officer, James Dixon, has a template for marketers, focusing on what adds value, avoiding the rabbit [...]
Independent media agency Atomic 212 has solidified its senior leadership adding $100 million in new billings across the past year, appointing Claire Fenner as CEO and Rory Heffernan as national managing director, Mumbrella can [...]
Independent media agency Atomic 212° has won the media account for Ponant, the expedition and voyager line. As Ponant enter a new growth phase, Atomic 212° was successfully appointed to launch the 2023 brand [...]
Atomic 212 is on a hot streak, landing the Craveable Brands account, thought to be worth $20-$25m in annual billings. Atomic 212 has landed the Craveable Brands account, picking up Red Rooster, Oporto and [...]
Sascha Bonomally, Head of Performance Atomic 212°, ran the rule over 6,500 creatives that ran on Facebook and Instagram over the last 12 months – and finds some interesting implications for those running social [...]
“Doing something you love and learn from every day is not a job, it’s a life journey” Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the [...]
“Doing something you love and learn from every day is not a job, it’s a life journey” Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people [...]
It's important to understand ChatGPT is a ‘regurgitator’, not general intelligence, which is likely more than five years away, writes James Dixon, Atomic 212°'s chief digital officer. Let’s be clear from the start: this opinion [...]
