Independent media agency Atomic 212 has won the digital and ATL (above the line) media account of Freedom Kitchens, the Australian interior design and manufacturing company.

The agency’s first assignment involves the implementation of a brand partnership with Nine’s The Block.

The account will be managed by Atomic 212 head of performance Sascha Bonomally.

“This is a very exciting win for Atomic,” Bonomally said. “Freedom Kitchens is already such an impressive and established brand, but there are still plenty of exciting opportunities for growth.

“We plan to drive a data-first strategy which focuses on quality lead generation. Too many lead-generation campaigns result in “nibbles” that go nowhere, but we plan to drive actual appointments through a strategically optimised channel mix and an innovative digital strategy.”

Freedom Kitchens head of marketing and retail Carla Madgwick said of the appointment: “Lead generation is key to our business success, and while we were meeting our targets, we also had future growth in mind. So we were looking for a progressive, forward-thinking agency with the expertise and knowledge to help deliver the level of leads we are striving for.

“Not only does Atomic offer that, but we found the team really wants to understand our business and has a mutual goal to achieve the results. A real partnership for our future!”

Article originally published on Mumbrella.