The shortlist for the 2022 Mumbrella Awards has been announced, with Thinkerbell’s name against 12 nominations and strong competition from Special, The Monkeys and PHD.
Thinkerbell is again in the lead after it last became the most nominated agency at the 2020 Mumbrella Awards, solely or as part of a collaboration. It is set to compete in several important categories, including Full Service Agency of the Year, PR Agency of the Year and Creative Agency of the Year, all of which Thinkerbell won in 2021.
Meanwhile, Special, The Monkeys and PHD have each received eight nominations. Special has been named three times in a single category (TV Ad of the Year), competing with Thinkerbell in two agency categories. The Monkeys is in the running for awards including Pro Bono Campaign of the Year, Content Marketing Strategy of the Year and Social Idea of the Year. PHD has secured two entries in Ad Campaign of the Year, and eyeing other awards including Media Campaign of the Year and Mumbrella Award for Data-Driven Marketing.
Initiative has received seven nominations in categories including Mumbrella Award for Collaboration, Ad Campaign of the Year and Media Agency of the Year – the last of which it won at the 2021 Mumbrella Awards.
Agencies and groups including Ogilvy and Havas have received five nominations, while those including BMF, Howatson+Company, OMD, CHEP Network and M&C Saatchi have received four.
Other nominated organisations include Pedestrian Group, Broadsheet Media, Man of Many, Guardian Australia, Suncorp and Uber, competing for other media and campaign categories.
Paul McDermott will host the 2022 Mumbrella Awards
The Mumbrella Awards will be a live event this year, set to take place on 4 August at Australian Turf Club. The ceremony will be hosted by writer and comedian Paul McDermott.
The official shortlist is below:
Mumbrella Award for Bravery
XXXX Budgy Smugglers – Thinkerbell for Lion / XXXX
The Mo-Hair Suit – Bullfrog for Politix
Forza Horizon 5 – iGo – Bastion Experience with Ogilvy PR for Microsoft Xbox
Waiting on Zuck – Decade of Action
David’s Unusables – Special with The Post Office for Motor Neurone Disease New Zealand
NAB JAB – Six Black Pens & TBWA with Mindshare for NAB
Mumbrella Award for Culture
The Monkeys Australia, part of Accenture Interactive
Mumbrella Award for Insight
Crime Interrupted – Host/Havas with Casefile Presents for Australian Federal Police
Rejected Ales – Howatson+Company for Matilda Bay
Empower Moves – The Monkeys Australia, part of Accenture Interactive for UN Women Australia
One House to Save Many – Leo Burnett Australia with CSIRO, James Cook University, Room 11 Architects, The Glue Society, OMD. for Suncorp Group
Mumbrella Award for Innovation
Ramp Rater – Thinkerbell with Google for NRMA Insurance
Action Audio – AKQA for Tennis Australia
Project Huey – R/GA with Stab Magazine for Google Brand Studio
Use It Up Tape – R/GA with BehaviourWorks for OzHarvest
Donation Dollar – Saatchi & Saatchi for Royal Australian Mint
Creatable – The Rocket Stove – FINCH with UNICEF Burundi, UNICEF Australia, Natakomi, Atticus for UNICEF
Mumbrella Award for Data – Driven Marketing
Macca’s Monopoly – OMD with DDB Sydney, Annalect, Digitas for McDonald’s
Defending BIG W’s Toy Mania from Data-Fuelled Price Competition, with Data-Fuelled Personalisation – Carat for BIG W
The Internet Is Not The Internet When It’s Hungry – Thinkerbell for Mars Wrigley Australia / Snickers
Real-Time Routes – PHD Media for Virgin Australia
realestate.com.au Property Owner Track Acquisition – REA Group
Mumbrella Award for Collaboration
Coffee Scrub – CHEP Network with 7-Eleven, phd, Adore Beauty, Botany Essentials for 7-Eleven
A Fire Inside – Initiative Australia with Icon, FINCH, Tuesday Club, Thinkerbell, Nine Entertainment Company, Minderoo for NRMA Insurance
Empower Moves – The Monkeys Australia, part of Accenture Interactive with TikTok for UN Women Australia
Performance Enhancing Music – CHEP Network with Spotify, Resonance Sonic Branding for Samsung Electronics Australia
In Our Image – PHD Media with Google, Pedestrian Group, Refinery29 Australia, Getty Images, Nine Entertainment Group and Essence for Google – Pixel 6