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James Dixon

  • THE 13 WORDS IN AUSTRALIA’S ACCOUNTING STANDARDS THAT PROFOUNDLY IMPACT HOW MARKETING BUDGETS WORK

THE 13 WORDS IN AUSTRALIA’S ACCOUNTING STANDARDS THAT PROFOUNDLY IMPACT HOW MARKETING BUDGETS WORK

In a past life, I was an accountant, Atomic212º’s James Dixon writes. Buried in the accepted national standards for accounting, there’s a crucial sentence that profoundly changes how marketing budgets operate in businesses. In a [...]

  • SCIENTIFIC PROOF THAT GOING DARK KILLS BRANDS: ALL THE STATS MARKETERS NEED TO DEFEND THEIR BUDGETS

SCIENTIFIC PROOF THAT GOING DARK KILLS BRANDS: ALL THE STATS MARKETERS NEED TO DEFEND THEIR BUDGETS

Extensive research conducted by Byron Sharp and partners at the Ehrenberg Bass Institute finds brands that pull ad spending watch sales dramatically decay. For marketers, it offers all the proof they need to defend [...]

  • HOW TO DO EFFECTIVE MEDIA: MEDIA PLANNING BUYING AS A SCIENCE

HOW TO DO EFFECTIVE MEDIA: MEDIA PLANNING BUYING AS A SCIENCE

Atomic 212 founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying in their new book, with a focus on the importance of deploying a scientific process [...]

Sydney

Level 1, Pier 8/9
23 Hickson Road, Walsh Bay
Sydney, NSW
2000 Australia

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South Melbourne, VIC
3205 Australia

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Darwin, NT
0800 Australia

Brisbane

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Fortitude Valley, QLD
4006 Australia

Enquiries

Harriette Sheerin
Business Director
+0437 659 783
h.sheerin@atomic212.com.au

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