CRUNCHING 6,500 CREATIVES ON META: IT TAKES 35-40 DAYS BEFORE CREATIVE FATIGUE SETS IN – DON’T SWAP THE AD TOO SOON
Sascha Bonomally, Head of Performance Atomic 212°, ran the rule over 6,500 creatives that ran on Facebook and Instagram over the last 12 months – and finds some interesting implications for those running social [...]