Atomic 212° recently announced the promotion of Ashleigh Carter to the position of General Manager for Sydney, a significant move for the agency following a series of notable client wins. With nearly a decade [...]
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's Atomic 212° performance marketing manager Isabella Morlin. Full name and job title: Isabella Morlin, Performance Marketing [...]
Atomic 212° has announced the appointment of Ashleigh Carter to the new role of general manager, Sydney, effective immediately. Previously head of client services, Sydney, Carter joined Atomic 212° as media manager from MediaCom [...]
While an unlikely combination across most agencies, Atomic 212° has found success with the melding of the trading and strategy functions for campaign effectiveness, team engagement and client happiness. Atomic212°'s chief strategy officer, Asier [...]
Media agency investment chiefs are some of the most influential figures in adland, responsible for pulling the purse strings of client budgets and deciding in which media channels the money flows. Their ability to [...]
If B&T had a cent for every time someone had said to us that it’s an “interesting” time to be in media, we wouldn’t be rich, but we’d have at least $10. Channels are [...]
International automotive brand, Great Wall Motor (GWM), has officially handed its media account to a new agency following a competitive pitch. Coming into effect in December 2024, Atomic 212° will be in charge of [...]
Atomic 212°, has won BlueScope’s Australia media account. The agency will oversee the strategy, media planning and buying across all media channels and social community management. BlueScope is a global leader in metal coating [...]
Independent media agency Atomic 212° has appointed Lorraine Wood to the new role of chief investment & trading officer, effective immediately. Wood, previously national head of trading, has been a member of the Atomic [...]
This week in Dynamic Duos, Atomic 212°'s chairman and partner, Barry O'Brien, and chief investment and trading officer, Lorraine Woods, look back on their relationship - from when Loz got her start in media, [...]
