At Mindshare, Pickering was managing partner on the NAB account for almost five years. Atomic 212°, the country’s biggest independent media agency, has hired Sylvia Pickering as Melbourne general manager. Pickering joins from GroupM’s [...]
Welcome back to B&T’s Best Of The Best! For this week’s entry, we’re looking at the bosses guiding some of the biggest indie media shops in the country – not a holding co in [...]
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising. Independent media agency Atomic 212° has launched a campaign for glass company [...]
Lorraine Woods is no stranger to the media industry, having had her first taste back in 2004 when she started working as a TV trader at OMD. Over the years, she has moved up [...]
As agile econometrics, automated media buying and advanced analytics become more and more ubiquitous, creativity will be the great differentiator. But how to prove that your breakthrough idea, or that new piece of creative [...]
In the dynamic space of attention-focused media planning and buying, industry leaders have done an excellent job in championing the important role of attention. But while the industry is moving towards planning beyond the conventional [...]
“Procurement have insisted, and marketing teams have to go, ‘guys, we’re sorry to have to do this, but it’s the three year process.’ And then we know we’re vulnerable.” Atomic 212° has big ambitions: [...]
This Week: Lorraine Woods, Julie Fitzpatrick, Susie Mather Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an [...]
Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are [...]
Google’s delay in ending third-party cookies following concerns by UK regulators signals a continued struggle in finding viable advertising solutions and isn’t at all surprising, according to media agencies contacted by AdNews. The UK [...]
