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Barry O’Brien

  • MEDIAWEEK AGENCY 50: ATOMIC 212º’S BARRY O’BRIEN SHARES HIS THOUGHTS ON IMPORTANT INDUSTRY ISSUES

MEDIAWEEK AGENCY 50: ATOMIC 212º’S BARRY O’BRIEN SHARES HIS THOUGHTS ON IMPORTANT INDUSTRY ISSUES

“Doing something you love and learn from every day is not a job, it’s a life journey” Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the [...]

  • MEDIAWEEK AGENCY 50: ATOMIC 212º’S BARRY O’BRIEN SHARES HIS THOUGHTS ON IMPORTANT INDUSTRY ISSUES

MEDIAWEEK AGENCY 50: ATOMIC 212º’S BARRY O’BRIEN SHARES HIS THOUGHTS ON IMPORTANT INDUSTRY ISSUES

“Doing something you love and learn from every day is not a job, it’s a life journey” Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people [...]

  • A TRIP TO THE TOP END IN PURSUIT OF ALCHEMY: ATOMIC’S BARRY O’BRIEN ON CONNECTING PEOPLE AND CULTURE IN THE NT

A TRIP TO THE TOP END IN PURSUIT OF ALCHEMY: ATOMIC’S BARRY O’BRIEN ON CONNECTING PEOPLE AND CULTURE IN THE NT

After two years of Covid disruption, Atomic 212° returned for its biennial conference last month, heading to Darwin to unearth insight, innovation, and influence. Chairman Barry O’Brien unpacks the highlights from the Northern Territory. In [...]

  • ATOMIC 212°’S BARRY O’BRIEN DECLARES QMS’S CITY OF SYDNEY WORK DEFIES CATEGORY STANDARDS

ATOMIC 212°’S BARRY O’BRIEN DECLARES QMS’S CITY OF SYDNEY WORK DEFIES CATEGORY STANDARDS

Founder and chairman of Atomic 212°, Barry O’Brien, has kindly shared his thoughts and love of QMS’s city of Sydney. In mid-August, I was one of 400 or so media professionals who had the [...]

  • NO IDEA TOO BIG: LOOKING BACK AT CANNES

NO IDEA TOO BIG: LOOKING BACK AT CANNES

Barry O’Brien OAM, Atomic 212° chairman, looks back at Cannes Day 4 and experiences how No Idea Too Big became a reality. My first session of the day was to watch superstar Aussie, David Droga, [...]

  • BARRY O’BRIEN: MORE THAN ROI, SPORTS SPONSORSHIP SHOULD MAKE YOU FEEL GOOD – AND THAT’S BRINGING A NEW BREED OF ATHLETE TO THE FORE

BARRY O’BRIEN: MORE THAN ROI, SPORTS SPONSORSHIP SHOULD MAKE YOU FEEL GOOD – AND THAT’S BRINGING A NEW BREED OF ATHLETE TO THE FORE

In this guest post, Barry O’Brien (lead image), Atomic 212° chairman, says its never been a better time to be in sports marketing and, he adds, that should make traditional sports like the AFL and [...]

  • ​​2022 WILL BE AN ELECTION TO BOOST OUR INDUSTRY – REGARDLESS OF WHO WINS

​​2022 WILL BE AN ELECTION TO BOOST OUR INDUSTRY – REGARDLESS OF WHO WINS

The first half of 2022 is going to see ad inventory fly off the proverbial shelves and the brands that are ahead of the game will be the ones that benefit as we head into [...]

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