Barry O'Brien Archives - Atomic 212°

BARRY O’BRIEN: MORE THAN ROI, SPORTS SPONSORSHIP SHOULD MAKE YOU FEEL GOOD – AND THAT’S BRINGING A NEW BREED OF ATHLETE TO THE FORE

BARRY O’BRIEN: MORE THAN ROI, SPORTS SPONSORSHIP SHOULD MAKE YOU FEEL GOOD – AND THAT’S BRINGING A NEW BREED OF ATHLETE TO THE FORE

In this guest post, Barry O’Brien (lead image), Atomic 212° chairman, says its never been a better time to be in sports marketing and, he adds, that should make traditional sports like the AFL and [...]

2022 WILL BE AN ELECTION TO BOOST OUR INDUSTRY – REGARDLESS OF WHO WINS

2022 WILL BE AN ELECTION TO BOOST OUR INDUSTRY – REGARDLESS OF WHO WINS

The first half of 2022 is going to see ad inventory fly off the proverbial shelves and the brands that are ahead of the game will be the ones that benefit as we head into [...]