It’s time to review agency reviews, says Atomic 212° CEO Claire Fenner. Instead of focusing on creative responses to briefs that will never see the light of day, marketers need to look at the [...]
Fenner: “Offering that third-party view of the output allows us to ensure that our clients have 100% trust in that output and the insights gained” Atomic 212° has partnered with marketing mix modelling platform, [...]
Creating great market mix modelling is not a profitable side hustle and it’s really, really hard, which is why many agencies to date have steered clear of doing it. But with budgets tightening and [...]
Media agency Atomic 212 has been reappointed by the Northern Territory Government and Tourism Northern Territory to provide media services. The contract, which the agency said followed a competitive review, will run for three [...]
Atomic 212° has announced the addition of eight new staff to its Brisbane office, including a group account director and a planning and trading director. The appointments follow Atomic 212° winning the Entain Australia account [...]
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients. News Corp Australia revealed a raft of innovations at its annual D_Coded event at Sydney’s Entertainment [...]
“We have a lot of momentum and I’m excited to see what we can achieve as we continue to enhance our product” Claire Fenner joined Atomic 212° in 2014 as general manager before stepping up [...]
Atomic 212 founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying in their new book, with a focus on the importance of deploying a scientific process [...]
