LGBTQIA+ is a broad spectrum of people and achieving inclusion for everyone needs more work, writes Atomic 212’s Asier Carazo. This article is part of a series celebrating Pride Month, curated by the MFA DE&I [...]
Whatever side of the debate you are on, there’s really no ignoring cancel culture, such is the prevalence it has gained over the past three or so years, writes Atomic 212° client lead Emma [...]
The election is Australia’s largest short-term marketing campaign, with more than $120m spent in six weeks to deliver national impact. The 2022 campaign suggests traditional marketing theories are stretched – but largely validated – reckons [...]
The shortlist for the 2022 Mumbrella Awards has been announced, with Thinkerbell’s name against 12 nominations and strong competition from Special, The Monkeys and PHD. Thinkerbell is again in the lead after it last became [...]
The lack of talent isn’t going to improve in the short-term – it’s global and people aren’t going to flood in from overseas any time soon. That means employers have to take a different approach [...]
Are you on the lookout for some of the biggest names in the industry? Well, look no further because we’re here to announce the 2022 TikTok Young Lions shortlist! No more tossing and turning at [...]
Atomic’s Head of Client Service & Planning Sarah O’Leary started her job in Melbourne in April 2020. She didn’t meet her team until Christmas. We’ve all had to learn how to be fully remote, but [...]
Mumbrella can report Rory Heffernan, the first-ever employee of independent Australian media agency, Atomic 212, has been promoted to acting national managing director. Current group MD, Claire Fenner who was promoted into the role just [...]
TV viewers don’t care how the advertising sausage is made – all they know is an ad break will appear at the moment of highest tension. Behind the scenes, however, there are often three separate [...]
In this guest post, Barry O’Brien (lead image), Atomic 212° chairman, says its never been a better time to be in sports marketing and, he adds, that should make traditional sports like the AFL and [...]
