Carazo reflects on his time on the jury for the Young Lions Media Competition As the buzz, congratulations, and (let’s be honest) hangovers finally subside from the Cannes Lions International Festival of Creativity, I [...]
Ever since Kyle Sandilands and Jackie ‘O’ Henderson left 2Day FM a decade ago, rumours of Southern Cross Austereo (SCA) putting aside big bucks to win back the pair seemed to have become a [...]
The Media Federation of Australia (MFA) has called on the industry to support Atomic 212’s group account director, Emma Macey, whose daughter needs international treatment for complex regional pain syndrome (CRPS). Bella Macey, just [...]
Fenner: “Offering that third-party view of the output allows us to ensure that our clients have 100% trust in that output and the insights gained” Atomic 212° has partnered with marketing mix modelling platform, [...]
Creating great market mix modelling is not a profitable side hustle and it’s really, really hard, which is why many agencies to date have steered clear of doing it. But with budgets tightening and [...]
Independent media agency Atomic 212° has appointed three group account directors and a client lead to its Sydney leadership team. Jessica Torstensson, now group account director, joins from Involved Media as a group account director as [...]
Media agency Atomic 212 has been reappointed by the Northern Territory Government and Tourism Northern Territory to provide media services. The contract, which the agency said followed a competitive review, will run for three [...]
“We’ve got so many great client partners and team members, and my focus is to push the work to the next level” Rory Heffernan first joined Atomic 212° at its Sydney office in 2010 before [...]
Atomic 212° has announced the addition of eight new staff to its Brisbane office, including a group account director and a planning and trading director. The appointments follow Atomic 212° winning the Entain Australia account [...]
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients. News Corp Australia revealed a raft of innovations at its annual D_Coded event at Sydney’s Entertainment [...]
